We watched an industry
lie to itself.
Amsterdam, 2024. Two builders watching influencer marketing waste everyone's money and call it a strategy. We'd seen it from both sides. We weren't going to fix it by writing a Medium post.
52.3676° N, 4.9041° E
Everyone losing.
Nobody saying it.
Brands paying for ghosts.
Follower counts that were 60% bots. Engagement rates that didn’t survive basic scrutiny. Brand managers signing off on five-figure retainers because the creator had a nice aesthetic. The video would post. The sales wouldn’t move. Nobody would say anything.
Creators eating the risk.
Do the work first. Wait 90 days. Hope the brand doesn’t ghost you. Hope the approval process isn’t ‘we changed our minds.’ The creator had zero leverage. Zero protection. The industry was built on brand goodwill — which turned out to be worth nothing.
No way to verify anything.
Screenshots of analytics. Self-reported view counts. Engagement pods inflating every metric. The entire industry ran on trust — and in a market where everyone had an incentive to lie, trust was the worst possible foundation.
The video would post. The sales wouldn't move. Nobody would say anything.
A protocol,
not a platform.
We didn't build another marketplace. We built a set of rules backed by math and API data — rules that don't care who you are, how many followers you have, or what you promised. Either the views happened or they didn't. The math decides.
Money moves only
when results do.
Brands put the budget in escrow before a campaign launches. Creators earn by delivering real, verified views — not by sending invoices. The rules are set before a single frame is filmed. No results, no release. It's that simple.
Numbers that
can't be faked.
Every view count comes directly from the platform's official API. No screenshots. No self-reporting. No arguments over inflated numbers. The data is pulled live, verified, and timestamped. If TikTok says 142,000 — that's exactly what you get paid on.
We catch the fakes.
Automatically.
We don't just pipe in API data and call it a day. Treffix runs a proprietary fraud detection layer on every single view count — flagging suspicious spikes, known bot patterns, and artificially inflated traffic before it ever touches a payout. Brands aren't charged for ghost views. Creators don't compete against fakes. The number you see is always real.
Three things we won't
compromise on.
Transparency
We show everyone everything. Every rule, every number, every outcome — agreed before a single frame is filmed. We built it this way because we’d watched too many deals fall apart over ambiguity.
Performance
You don’t pay for reach. You pay for results. This sounds obvious. It took us building an entire platform to make it actually true.
Fairness
Creators can appeal. Brands are protected by escrow. The data is the referee. We designed it so that Treffix never has to take sides — the math does.
We watched brands waste millions on content that never converted, and creators hustle for months without getting paid. So we stopped watching.
— Built in Amsterdam